The success of projects is measured by the benefits delivered. As the person accountable for the benefits this makes the Sponsor ultimately accountable for the success of projects. Sponsors are the guiding mind of successful projects.
Sponsors deal with the ambiguity in projects. They deal with the politics, the volatility in the outside and inside environments and the emotions of influential stakeholders. This can make it hard to distill what they do into a list. Our Sponsorship Series graphic shows a selection of what a Sponsor may do whilst making a successful move from a current state to a future state in a project or change.